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Dad

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2013

This 90-second spot tracks the evolving relationship, from the moment a protective father first brings his daughter home from hospital, sheltering her and her mother from the rain under his jacket, to the day she finally leaves home, when he hands her the keys to a shiny new Polo – ensuring she ‘stays in safe hands’.

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