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Dads in Briefs

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2013

The campaign comprises three spots depicting different situations which show that, with the arrival of the summer heat, nothing causes families more suffering than dads in briefs. And each of the spots ends with the perfect solution: get them dressed with a BGH Silent Air Conditioner.

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