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Planning to Make a Plan - TV

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2013

Australia has suffered some of the most devastating bush fires in history because of its dry climate. But after two wet seasons and growth in rural New South Wales, what fire fighters feared more than the driest summer in decades was, in fact, apathy. In the lead up to summer 2013, the people of rural New South Wales needed to know that having a bush fire survival plan was essential. And not something that could wait till later.

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