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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 1-20 seconds / 2013

Saridon is a pill to treat persistent headaches. The TV spot shows a rural farm worker with such a headache coming to life in the form of a ‘headache double’, attacking her nonstop while she's working nonstop. The headache is usually aggravated by the already tough working conditions, hence the need for a more powerful remedy.

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