This installation was created to promote the 132 5. Issey Miyake Summer/ Spring 2012 collection. It was the window display for the Elttob Tep Issey Miyake store in Ginza, Tokyo, for the month of July. The brand 132 5. Issey Miyake has produced playful clothing lines, introducing distinctive folding shapes in their design. For the concept, we focused on the interesting, dynamic shapes of the folding process. The split-flap display was chosen as the device to present moving images of the design for the season’s window display.
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