• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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aMAZEme Case Study

Award: Graphite Pencil

Graphite Pencil / Spatial Design / Installations / 2013

During the London 2012 Olympic Games, Oxfam and Hungry Man Projects set out to build art installation ‘aMAZEme’ at the London Southbank Centre. The gigantic maze was made of 250,000 books and built in situ with the help of 200 volunteers. Visitors watched it grow over the course of a week. Inspired by Argentinian writer and educator Jorge Louis Borges, the maze forms the shape of his fingerprint. It’s a place where people can get lost, have ideas, memories and read books. Projections of literary quotes onto the labyrinth walls helped immerse the audience in a world of literature. Oxfam loaned 150,000 of the books; the rest were gifted by publishing houses from around the UK. All the books went back to Oxfam to raise funds for their work fighting poverty around the world.

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