• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Distance to Danger

Award: Graphite Pencil

Graphite Pencil / Radio Advertising / Writing for Radio Advertising / 2013

When driving, the greater your following distance, the safer you are. Conversely, the closer you are, the greater the danger. These spots tell stories of increasing danger the closer Our campaign idea stemmed from a simple truth: students are at a stage where they seek the freedom to control their lives. Unfortunately, that’s impossible to do with their current bank: The First National Bank of Mom and Dad. Every transaction with mom and dad comes with strings attached. The scrutiny is endless. It’s time for students to break free from mom and dad’s oversight and approval. It’s time to switch to student banking at Fifth Third Bank.the driver gets to the vehicle ahead, and demonstrate precisely why Mercedes-Benz Collision Prevention Assist with following distance control is so vital for your personal safety.

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