In 2012, 77,000 people paid to own this radio ad. In fact, it charted in 28 countries reaching a peak of number three in Hong Kong. This is all despite the fact that the song was available for free download on Soundcloud and also available on all self-respecting illegal download sites. While radio advertising was purchased in Melbourne, stations around the world played it for free, as a pop song. Not bad.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.