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Christine's Flavor Tip

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013

Everyone knows that smoking kills. But few think about what it’s like living with a tobacco-related disease. The ‘Tips’ campaign used the voices of real victims to demonstrate the potential consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition. ‘Christine’s Flavour Tip’ offers a bleak image of life on a liquid diet, with nauseating sound effects to really put things in context.

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