Everyone knows that smoking kills. But few think about what it’s like living with a tobacco-related disease. The ‘Tips’ campaign used the voices of real victims to demonstrate the potential consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition. ‘Christine’s Flavour Tip’ offers a bleak image of life on a liquid diet, with nauseating sound effects to really put things in context.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.