• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Call Girl

Award: Yellow Pencil

Yellow Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013

DJs love to talk. So to promote the season premiere of TV show ‘Secret Diary of a Call Girl’ we gave them something well worth talking about: a high-class, S&M savvy call girl working from a bedroom directly opposite their studio window. Of course they couldn’t help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story. Then on premiere night with public interest at its peak, our actress slowly closed the blinds on her eager audience and revealed this message: ‘Secret Diary of a Call Girl. 9:35 Tonight on Prime’.

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