• Loading…

Call Girl

Award: Yellow Pencil

Yellow Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013

DJs love to talk. So to promote the season premiere of TV show ‘Secret Diary of a Call Girl’ we gave them something well worth talking about: a high-class, S&M savvy call girl working from a bedroom directly opposite their studio window. Of course they couldn’t help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story. Then on premiere night with public interest at its peak, our actress slowly closed the blinds on her eager audience and revealed this message: ‘Secret Diary of a Call Girl. 9:35 Tonight on Prime’.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again