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Award: Graphite Pencil

Graphite Pencil / Radio Advertising / Radio Advertising 0-30 seconds / 2013

When life is good, you dream big – winning the lottery or driving a fancy car. But when you are homeless, your dreams are much smaller – eating a hot meal or having something warm to wear. The Salvation Army, as the biggest non-governmental provider of social services in Canada, makes the small dreams of those in need come true. The story of 'Frank' demonstrates just how small some of those dreams actually are and what a difference their fulfillment could make. No dream is too small when you are in need.

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