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Award: Wood Pencil

Wood Pencil / Product Design / Interactive Design for Products / 2013

Google Now delivers just the right information at just the right time. There’s no digging required. Standing on a train platform, you see when the next train will arrive. Walking down the street, you see reviews of the restaurants you are passing. Throughout the day, the header reflects the current time and your surroundings. Over time you start to rely on Google Now to give you certain critical pieces of information, and can be surprised by its ability to predict and anticipate what you need.

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