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Smile Makers - The Fireman

Award: Graphite Pencil

Graphite Pencil / Product Design / Consumer Product Design / 2013

The Fireman is a contemporary vibrator designed for first time users, or ‘vibrator virgins’. The brand idea behind Smile Makers was to create a range of playful, non- threatening sex toys to sit on pharmacy shelves instead of sex shops. Each vibrator in the range is based on an archetypal fantasy. This informed each product’s entire design. Made from high-grade silicon, The Fireman knows his way around a fiery situation and is skilled at cooling things down too. His distinctive, flame- shaped lines are here to rescue damsels in distress, so he’s non- threatening, non- invasive, but very effective.

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