• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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27-inch iMac

Award: Yellow Pencil

Yellow Pencil / Product Design / Consumer Product Design / 2013

With 40% less volume than its predecessor, the stunning new iMac features a thin 5 mm edge and a reengineered laminated display for brilliant colour and contrast with 75% reduced reflection. Third generation Intel quad-core processors, powerful NVIDIA graphics, and an innovative Fusion Drive storage make this the most advanced desktop Apple has ever made.

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