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Life Cycle

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2013

City dwellers spend much of their day cooped up inside. Yet there’s so much more out there to explore and discover. And the best way to do that is on the saddle of a bike. Cycling offers an individual perspective: a city looks and feels completely different when riding on a bike. To dramatise this idea, we created compositions of maps and landscapes from a variety of bicycle parts, encouraging people to break free of their daily routine, and to look at their surroundings in a completely different light.

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