• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2013

McDonald’s isn’t just a fast food chain, it’s also the perfect venue for kids’ parties. Parents needed to know that. To convince them to have their child’s party at McDonald’s, we highlighted a child’s potential There are 9,000 airports around the world and every one has its own three- letter code. Instead of the usual travel clichés, we used these humble but iconic codes that we’re all familiar with to promote a wide range of offers and specials for the Expedia brand.for destruction – destruction that could take place in your beloved home. So why not have the party at McDonald’s instead?

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