In Mexico child abuse is a big problem. Statistics show that child abuse is a behaviour that is repeated if it’s not stopped early on. Our campaign focused on raising Mexican social awareness of this issue, provoking change from the very centre of the problem: homes. We explained the problem through a child’s growth stages: the evolution from being the victim to becoming the offender. We also made a call to action to stop the cycle with a donation or with a change of behaviour.
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