• Loading…

Livingroom

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2013

In Mexico child abuse is a big problem. Statistics show that child abuse is a behaviour that is repeated if it’s not stopped early on. Our campaign focused on raising Mexican social awareness of this issue, provoking change from the very centre of the problem: homes. We explained the problem through a child’s growth stages: the evolution from being the victim to becoming the offender. We also made a call to action to stop the cycle with a donation or with a change of behaviour.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again