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Rasurado

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2013

Rasurado is a Rioja DOC wine. The packaging celebrates La Rioja’s barber shop culture. The town’s barber shop is like the centre of the world, where mundane chat mingles with ancestral wisdom. The shape of the bottle is a reminder of the striking design of the revolving barber’s pole, placing it as the wine of the barber.

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