• D&AD Awards 2018
    Deadline 14 February
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Long-Tongued Animal Shoehorns

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Packaging Design / 2013

Clothing brand Closed wanted to promote its new collection of children’s shoes. We needed something that would directly appeal to children. We created this all-rounder – a scary mask, a tidying tool, or just a long-tongued animal shoehorn – to be added as a free gift with every pair of children’s shoes. The shoehorn packaging came in three designs: dog, giraffe and chameleon. Each animal fulfilled three functions: product display, scary mask and wall bracket for the child’s room. Children loved the colourful creatures with their extra long tongues, which brought their parents’ attention to the new shoe collection.

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