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Kevin Murphy Travel

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2013

Thanks to a lenticular label applied to their front, these 100 ml shampoo bottles change their appearance at every turn. It’s a space saving exercise, allowing for four different information panels, but also helping create an eye-catching package. The technology has been around for many years but is rarely seen within the hair and beauty sector.

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