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Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2013

In Mexico child abuse is a big problem. Statistics show that child abuse is a behaviour that is repeated if not tackled early on. Our campaign focused on raising social awareness of this issue, provoking change from the very centre of the problem: the home. We expressed this as a cycle, showing the evolution of a child victim to a parent offender in a single character.

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