Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

Next Stop, McDonald's

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Existing Sites / 2013

Our objective was to remind drivers that a McDonald’s drive-thru is a convenient service. From one of the many restaurants dotted around London, you can get food and drink delivered directly from a drive-thru window to your vehicle window. Observing that the stem of a bus T-side would be at the same height as a passing motorcycle, car or van window, the media allowed us to get up close with our target audience. The buses travelled along major routes all over London, passing thousands of vehicles every day.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again