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The Sunday Times Rich List Campaign - Dragons Den

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Existing Sites / 2013

‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK. This promotional poster shows the wealth of each Dragon in proportion to their rivals. The Dragons, who we tend to consider on an even playing field, are depicted in a new light.

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