Happiness Refill
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Interaction & Experience / 2013
Coke wanted to engage with the young, emerging middle-class consumers who love their mobile phones, but can’t afford a generous data plan. In Brazil most Wifi spots aren’t free. So we created ‘Happiness Refill’: a dispenser with a built-in computer and Wifi network. Instead of dispensing soda, it fills up mobile phones with a Coke browser and free data credits for surfing the internet. The browser features three buttons: Coke FM radio to listen to music, social network links including facebook and Twitter, and the weather forecast.
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