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Nike+ FuelBand

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Integrated Mobile Campaigns / 2013

Two years ago, Nike came to us to realise an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth sync technology so when you finish your day, your Fuel is wirelessly synced to the platform.

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