• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Push to Add Drama

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaigns / 2013

We were asked to launch the American TV channel TNT in Belgium. The tagline: We know drama; the promise: TV worth talking about. So our assignment was to develop a launch campaign worth talking about. Triggering the unstoppable curiosity of people, we placed a big push button in the average square of an average town. The sign and button invited people to ‘push to add drama’. People who dared to push were confronted with a fast sequence of dramatic and crazy events occurring in front of their eyes, all referring to the TNT series.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.