Moorgate Exchange is a new development in the City of London on the site of the old Moorgate telephone exchange. The large scale and bold signage references the original switchboards, as perforated yellow powder-coated steel with grey pegs, or ‘jacks’, form the building’s name and distinctive brand identity. Each metal peg is internally lit, playing on the exposed ends of fibre optics, and alluding to the site’s new guise as a modern exchange of ideas and business.
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