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NaturePaint

Award: Wood Pencil

Wood Pencil / Graphic Design / Logos / 2013

NaturePaint’s biodegradable powder-based products are the UK’s only certified paints with zero VOCs – volatile compounds that contribute to pollution and damage health. B&B’s rebrand disrupts the conventions of the chemical-laden paint category with a black and white design that communicates both purity and performance. The logo solution is deceptively simple: while it can be interpreted as a literal translation of the brand name – combining a flower for nature and a droplet for paint – it also echoes the unusual nature of the product by representing the bucket and water required to mix it.

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