To promote a lecture by Designers Anonymous at Norwich University of the Arts, we designed interactive posters that were placed around the university campus in the weeks preceding the event. The posters stated ‘reveal all’ as a prompt to remove the perforated tabs that hid part of the poster’s headline. As each tab was removed, our studio name was unveiled, and the heading changed to ‘Designers Anonymous reveal all’. Each tab contained the date, time and venue of the lecture on the reverse, as a handy reminder to stick in your wallet.
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