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Edible Book

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2013

Land Rover owners are adventurers. They believe they are unstoppable, and are not afraid of going deep into the desert. There’s a high chance that they might get lost in the middle of nowhere, not knowing what to do or how to get help. This book teaches them the basics of staying alive in the desert, reinforcing what Land Rover stands for in a fun and engaging way. The edible survival guide was made out of edible ink and paper. And it had nutritional value close to that of a cheeseburger, so that in an emergency, they could always eat the book.

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