D&AD A–Z: From College to Industry
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2013
As part of the 2012 New Blood Festival, D&AD asked us to host an inspirational workshop for graduates. Rather than just showing off our recent work, we wondered how we could create something that might actually help the graduates. We decided to base the workshop around a D&AD Junior Yellow Pages, filled with all the practical advice and tips we think graduate designers will need to call on as they journey from the classroom to the design studio. We structured the content alphabetically using categories from the real Yellow Pages telephone directory, along with sound bites from leading industry professionals.
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