• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Moorgate Exchange

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Graphics / 2013

Moorgate Exchange is a new development in the City of London on the site of the old Moorgate telephone exchange. The brand identity references old switchboards and the new building’s distinctive shape. The identity is playfully expressed in large illuminated signage, an oversized pegboard display system, custom furniture, foil-blocked half-tone imagery and a bespoke diagonal zipper-perforated brochure envelope. Our film ident was shot entirely in camera and uses fibre optics to allude to the site’s new guise as a modern place for the exchange of ideas and business.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again