Moorgate Exchange is a new development in the City of London on the site of the old Moorgate telephone exchange. The brand identity references old switchboards and the new building’s distinctive shape. The identity is playfully expressed in large illuminated signage, an oversized pegboard display system, custom furniture, foil-blocked half-tone imagery and a bespoke diagonal zipper-perforated brochure envelope. Our film ident was shot entirely in camera and uses fibre optics to allude to the site’s new guise as a modern place for the exchange of ideas and business.
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