Inspired by their son’s drawings, Boyoung Lee and Alex Suh created a whimsical brand identity for Boon Jr., a children’s clothing and lifestyle shop. Child-like illustrations tell the story of children who live in their dreams and imaginations. Shoppers create their own personalised gift packages by using rubber stamps and stickers on the simple white gift boxes and shopping bags, adorned only with one of several hand- drawn Boon Jr. logos. The walls of the shop are painted as blackboards covered with illustrations, on which children and adults can also draw and be part of the shop.
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