• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Human Arabesque

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013

TEDxSUMMIT was the first Middle Eastern TED conference and a one-week global TED gathering. The goal: to define the future of Ideas Worth Spreading. The summit united 700 TEDx organisers from 120 countries in Doha, Qatar. We set about ‘finding the x’ within traditional Arabesque patterns to mash-up TEDx and Middle Eastern culture. We fused architecture, dance, maths and magic into a bespoke 18-metre high-mirrored structure that hovered over a multi-colour moving floor to create the world’s first Human Arabesque.

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