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Thursday Arvo

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2013

Motorcyclists account for just 1% of kilometres travelled in the state of Victoria, but 17% of fatalities. Speeding is the biggest cause of this trauma, so this commercial demonstrates that exceeding the speed limit by a small amount can be fatal. By dissecting a real crash it shows graphically that just 8 km/h is the difference between life and death.

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