• Loading…

Honda Spark

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2013

‘Spark’ aimed to celebrate the unknown by following the journey of an idea from conception to execution through the visual medium of a spark. We follow the spark across dramatic landscapes and see it overcome the challenges it faces as it then combines with other sparks to culminate in the conception of the new Honda Civic. The challenge was to give the spark a plucky character – the combination of cold industrial welding sounds and warmer, more human instrumentation helped give our spark a voice.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again