• Loading…


Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2013

Our role was to amp up the little mental- energy kick you get from a boost bar, but our youth audience was difficult to catch and still cynical when caught. So the ‘Boosted Inspiration Series’ was born; no gratuitous eating shots but loads of tongue in cheek. We made a lot of content. Partnered and co-produced a documentary with MTV. Travelled the world. Created four characters. Invented questionable memes. In part one of the series we meet the inventor of the next big thing – ‘Moreing’. In his quest to multiply objects in single spaces, he blurs the lines between art, design, fashion and garden gnomes.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again