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Prometheus Viral 'David'

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2013

‘David’ was the second video to be released as part of the online marketing campaign for Ridley Scott’s feature film ‘Prometheus’. In the style of a corporate video, the character of David, as played by Michael Fassbender, is introduced to the world. The aim was to create online awareness for the film by exploring the themes of the film and focusing on a central character. This gave people a chance to explore, share and discuss without spoiling the movie. When ‘David’ went live it was hugely successful, with more than ten million people viewing the spot on the website.

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