Road Safety Authority - Night Out
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2013
While attitudes to drink driving have transformed in the last ten years, attitudes to driving under the influence of drugs have been slower to change. Habitual cannabis users in particular often feel they can handle the effects without difficulty. That’s what this ad sets out to address. Shot like a fly-on- the-wall observation of a night out, the commercial shows how cannabis makes simple things that bit harder to do. And simple mistakes behind the wheel can have terrible consequences.
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