• Loading…

Road Safety Authority - Night Out

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2013

While attitudes to drink driving have transformed in the last ten years, attitudes to driving under the influence of drugs have been slower to change. Habitual cannabis users in particular often feel they can handle the effects without difficulty. That’s what this ad sets out to address. Shot like a fly-on- the-wall observation of a night out, the commercial shows how cannabis makes simple things that bit harder to do. And simple mistakes behind the wheel can have terrible consequences.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again