The Boxer
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2013
The old adage ‘Time well spent’ rings true in this spot for Amstel Lager by OwenKessel, directed by Velocity’s Greg Gray. Gray and his team went into painstaking detail to craft an epic ad that flows between the past and present, providing a nostalgic slice of life in 1980s South Africa. The final product is an uplifting tale of strength and perseverance, beautifully told.
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