Toyota Reinvented
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013
This ad provides a humorous take on potential day-to-day experiences and items that could have been improved: the reinvented couch (that comes in male or female), reinvented rain that makes you lose weight, and the reinvented baby that never requires a nappy change and is also a time machine. The premise of the spot is that good things are always better when reinvented; and the ultimate example is the new Toyota Camry.
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