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Beer Chase

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013

Building on an already much-loved campaign is no easy task, but Clemenger BBDO Melbourne and director Steve Ayson achieved this with the ‘Made from Beer’ series. The epic ad uses classic action movie car chases, cops and robbers and a rocking 1980s soundtrack, all with the twist Carlton Draught audiences have come to expect.

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