Axe Sensories Campaign
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013
All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. The Axe coloured shower gels have sensory properties that help guys keep up with these girls physically, emotionally and mentally. There are different shower gels corresponding to the different girls in the ads. In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses.
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