IKEA 'Playin' with my Friends'
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013
IKEA believes that children are the most important people in the world, and specifically designs products to bring adults and children together. Director Dougal Wilson captures this notion through the imagination of a little girl. Seeing a party through her eyes, the adults are transformed into giant toys. We see the kids and grown-ups use IKEA products and solutions to create the perfect gathering.
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