• Loading…

Human Arabesque

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013

TEDxSummit was the first Middle Eastern TED conference and a one-week global TED gathering. The goal: to define the future of ‘Ideas Worth Spreading’. The summit united 700 TEDx organisers from 120 countries in Doha, Qatar. We set about finding the ‘x’ within traditional arabesque patterns to mashup TEDx and Middle Eastern culture. We fused architecture, dance, maths and magic into a bespoke 18 m high- mirrored structure that hovered over a multi-colour moving floor to create the world’s first human arabesque. The experiment resulted in a kaleidoscope of infinite arabesque patterns choreographed to a soundtrack composed by Yasmine Hamdan.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again