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The Stand Up Kid

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013

One in ten young people have mental health problems, and they often suffer discrimination from other kids. Usually this is an unintentional but harmful side effect of kids just trying to be part of the group. So we aimed to make laughing along feel inappropriate by making teenagers aware that friends with problems aren’t social props – they are people going through tough stuff.

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