Pencils Equal Profits
Award: Wood Pencil
Wood Pencil / Direct / Writing for Direct / 2013
Every year the Australasian Writers and Art Directors Association (AWARD) needs a call for entries to drive entry of creative advertising work into its award show. And every year that call for entries targets those who win the awards – the advertising creatives. But the truth is, with so many awards out there now, competing for the agency ‘entry dollar’, we needed to reach a different audience. Those who actually control the agency award entry budget. So we decided to target and hero the Finance Directors of ad agencies. We also knew we had to hero what they care about – profits.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free
I’m already a member
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.