Every year the Australasian Writers and Art Directors Association (AWARD) needs a call for entries to drive entry of creative advertising work into its award show. And every year that call for entries targets those who win the awards – the advertising creatives. But the truth is, with so many awards out there now, competing for the agency ‘entry dollar’, we needed to reach a different audience. Those who actually control the agency award entry budget. So we decided to target and hero the Finance Directors of ad agencies. We also knew we had to hero what they care about – profits.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.