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Recipe Receipt

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2013

Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. We came up with a digital solution that would inspire shoppers to integrate Hellmann’s mayonnaise into their daily cooking routine. When a consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalised recipe on the receipt itself.

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