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Planning to Make a Plan - Computer / TV / Car

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/TV & Cinema Advertising / 2013

Australia has suffered some of the most devastating bush fires in history because of its dry climate. But after two wet seasons and growth in rural New South Wales, what fire fighters feared more than the driest summer in decades was, in fact, apathy. The people of rural New South Wales needed to know how to protect themselves, their families and their property more than ever. That having a bush fire survival plan was essential. And not something that could wait till later.

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