Level .06
Award: Wood Pencil
Wood Pencil / Digital Design / Interface & Navigation for Websites & Digital Design / 2013
Our aim was to reduce heavy drinking in Sweden, and so reduce the alcohol-related problems that cost billions of dollars, and cause a lot of suffering every year. We learnt that half of all heavy drinkers actually want to drink less. But changing one’s behaviour is hard – almost impossible if you don’t have a clear goal. So we gave people who want to drink more moderately a clear goal: keep your blood alcohol content below 0.06% (the point where the positive effects of alcohol reach their peak). The app warns you when you’ve reached this level by monitoring the number of drinks you log against your personal data.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.